second generation

Welcome to a new era for nutrolls at Bubba’s HomeBaked.

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The forthcoming relaunch of our e-commerce website (the new site is nearly ready!) and the start of this diablogue (blog + dialogue = diablogue) mark not only a big step forward for us with technology, but something of a new era for Bubba’s HomeBaked (BHB).  You see, we have embarked on the process of transitioning to the second generation of family ownership.  (Exciting times these are – we’re all biting our nails around here!)  After starting this business just shy of 25 years ago, Dad is starting to think about slowing down a bit.  As it happens, I’m ready to step up.  So who am I?  I’m John Jr. – aka Bubba Jr.

Among other things, I’ll be managing the website and blog – probably doing the majority of authoring here.  We’ll see, though, how much I can get the rest of the family to contribute.  I look forward to your comments and generally interacting with you in this space.  I expect “you” will be our customers, friends, peers, possibly a few competitors (anonymously, I’d assume), as well as some random, unexpected delights, but hopefully no trolls.  Ideally we’ll all benefit from it – but I have been told that the sheer act of writing will help me to develop in many ways.

I expect to post about a wide variety of topics.  While all of them will have some relevance to the business, since ours is a family-business, they likely won’t be impersonal and dry.  I foresee writing about our products (old, new, and imagined), sure, but also about the challenges we face in running our little company and in the transition to the second generation of family ownership.  I hope that we create a bit of a hub for almost anything related to the Eastern-European dessert we call nutrolls (also called potica, povitica, and many other names – but that’s another post!) and the families who enjoy them.  I also hope that we draw other folks who participate in family-businesses.

Here’s looking toward a lively, fulfilling diablogue.

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Tuesday, November 18th, 2008 Reflections No Comments